Over the years I’ve done a huge variety of work, so this is just the tiniest sample of creative communications content I have produced, written or edited.
Strategies and plans
I can hone your carefully considered ideas into language that communicates with your target audience (or stakeholders). I can also help you organise your thinking about structure, strategies versus actions, as well as measurable outcomes and KPIs that might be linked to your public reporting requirements. These are some of the strategies and plans I’ve been heavily involved in producing:
- Every Chance for Every Child s SA Government strategic_priorities_booklet
- Every Chance for Every Child SA Gov flyer PDF
- Every Chance for Eevery Child public consultation booklet
- Department for Education Strategic Plan 2019
- Aboriginal Education Strategy 2019 to 2029
- Department for Education and Child Development Strategic Plan 2018
- Your child, their education, our future – Public Education Action Plan 2018
- Education for a Stronger Future, Department for Education 2017
- Department for Education and Child Development Strategic Plan 2014-2017
- Children are at the centre of everything we do, The Strategic Plan 2012-2016 – Department for Education and Child Development
- Numeracy and Literacy Strategy Birth to 18 – Department for Education and Child Development 2012
- Department for Education Strategic Directions 2011
- Building a High Performing System – Department for Education and Child Development 2011
- Ministerial discussion papers
Annual reports
Over two decades, I’ve planned, researched, written, edited and project managed more than 20 annual reports, several of which have been shortlisted for best-practice awards. I can help your agency or company meet its annual reporting requirements and either take the weight off your hands for the whole process, or step in right at the end and apply my tenacious editor’s eye across your content, looking at voice, tone, consistency and of course applying correct style and grammar. Ranging from 15 pages to 200 pages, these are some of the annual reports I’ve project managed, written and produced from start to finish:
- 9 annual reports for the Department of Education and Child Development (SA)
- Department for Education and Chilren’s Services Annual Report 2010
- 9 annual reports for WorkCover SA (South Australia) – no longer online
- TracSA – Trauma and Injury Recovery Annual Report 2008
- plus edited 7 Premier’s Reading Challenge annual reports
Complex documents including reports/booklets
However sensitive or complex your information, you can trust me to review and edit it thoroughly, applying your house style (or best practice conventions) and a critical eye for key messages and points, media-worthy aspects and risk management. Here are just a few of the detailed reports or documents I’ve edited or been closely involved with:
- Your Baby Manual by the Baby Sleep Doctor – Dr Brian Symons
- The Life They Deserve PDF, Child Protection Systems Royal Commission Report (and implementation reports) South Australian Government
- Who Can Say OK PDF Department for Child Protection, formerly Families SA)
- Practice and Policy Vision and Purpose 2012-13, Families SA
- Starting_Secondary_School 2013, Department for Education and Child Development
- Every Chance for Every Child SA Gov flyer PDF, South Australian Government strategic priority campaign collateral
- Schools as Community Hubs PDF Department for Education and Child Development
- Writing style guide, Department for Education South Australia (written and researched)
- Workplace Learning for Students booklet, Department for Education
- A Guide to VET for parents, Department for Education and Child Development
Websites
Writing for the web is more complex than just transferring your printed documents to another format. As online content writers, we consider screen reading research, simple language targeting your reader, active and direct language and structuring your content to meet the reader’s needs – plus a whole lot more. I can help you finesse your language with an eye for online conventions and guidelines, keeping plain English front and centre.
I’ve also curated, published and edited a very successful web project for the past decade – Parenting Express is a creative hub for writing about raising the next generation, and being a parent or carer to children. I have an enviable collection of memoirs, articles and poems as well as book reviews for readers around the globe.
Newsletters and brochures
Newsletters galore – once they were the staple form of business communication, now they’re an optional extra or an online standard. Whichever your preference, I can help you make those words fly! Here are just a few newsletters or brochures I’ve written and/or edited:
- Helping Families Get Back Together, Families SA
- Parent Guide to Raising a Concern or Complaint, Department for Education and Child Development
- Trade Schools for the Future employer direct mail letter, Department for Education and Child Development
- Advanced Technology Project Newsletter – Department for Education
- Australian_Curriculum newsletter for schools – Department for Education and Child Development
- Other Person Guardianship Families SA
- School of Languages brochure, Department for Education and Child Development
- Research and Innovation newsletter, Department for Education and Child Development 2012
- Right Bite newsletter – Department for Education and Child Development
- Newslink – WorkCover SA – quarterly newsletters for employers and health providers x 7 years writing and project management (no longer online)
Magazines and articles
I started my career as a music journalist (about 50 interviews, features and reviews over two years), and enjoyed a two-year stint as editor and project manager of a 24-page glossy Adelaide arts and culture magazine. Over the years I’ve lost count of how many articles I’ve written for state and national publications like the quarterly Adelaide Hills Magazine (four years x four-page feature every edition on kids’ playgrounds plus features on topics like education options), ‘trade’ work health and safety magazines and websites, property-related and renovation feature articles in the weekly Toop&Toop magazine, feature homes spreads for Home Beautiful magazine, right through to memoirs published in literary journals Overland and Meanjin.
